I have a unique perception for the pain points business owners face as a result of my relationships across a variety of industries. Furthermore, being a first class marketing graduate from Nottingham Business School with agency experience has provided the context required for the successful management of your PPC campaign.
If you believe that your business deserves effective PPC management, Lee can help. Whether you have a particular goal in mind or looking to scale, I bring my expertise and enthusiasm to every project, ensuring you receive the support and results you need.
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PPC (Pay-Per-Click) advertising means advertisers (you) only pay each time one of your ads is clicked. PPC is the key to your leads problem because it allows you to target your audience precisely and pay only when someone is interested enough to click on your ad… Leading to potential conversions.
PPC advertising offers several advantages:
Targeted Reach: Reach customers who are actively searching for products or services like yours.
Cost-Effective: You only pay when someone clicks on your ad, making it easier to track ROI.
Flexible: Easily adjust your budget and targeting options to reach specific demographics, locations, or interests.
Hiring a PPC freelancer offers personalised attention and expertise:
Expertise: Freelancers specialize in PPC strategies and stay updated with industry trends.
Customisation: Tailored campaigns specific to your business goals and audience.
Time and Cost Efficiency: Freelancers can optimise campaigns quickly and effectively, saving you time and money.
Consider these factors:
Communication: Ensure clear communication and regular updates on campaign performance.
Strategy: Discuss their approach to PPC, including keyword research, ad creation, and optimization techniques.
Passion: Find out if they genuinely care about the intricate details of your business. Do they care enough?
Start small and scale based on performance:
Budget Control: Set a daily or monthly budget that you’re comfortable with and monitor results.
ROI Tracking: Measure the ROI of your campaigns and adjust spending based on performance.
Consultation: A freelancer can help you maximize your budget and ensure it’s used effectively to achieve your business goals.
PPC can target local customers effectively:
Local Targeting: Reach customers based on location, ensuring your ads are seen by the right audience.
Local Competition: Stand out in your local market and attract nearby customers searching for your products or services.
Promotions and Offers: Highlight local promotions and events to increase foot traffic and online conversions.